Broad business characteristics
- Businesses driven by strong brands and owned intellectual property rights
- Market leading products, or a business which can demonstrably show it has this potential and a believable plan to achieve it
- Opportunity for broad media delivery including the internet
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Examples
- Professional education and CPD activities
- Information products - newsletters, syndicated market research and data
- Directory or database activities
- Exhibitions, events and conferences
- Work-tools or other application services
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